In 2020, the unsubscribe rate of marketing emails worldwide stood at 0.1 percent. Among the presented regions and countries, the share was highest in Australia, where it amounted to 0.2 percent. Email marketing generated 7.5 billion U.S. dollars in revenue worldwide that year.
Unsubscribe rates of marketing emails in selected regions worldwide in 2020
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Campaign Monitor. (May 26, 2021). Unsubscribe rates of marketing emails in selected regions worldwide in 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/
Campaign Monitor. "Unsubscribe rates of marketing emails in selected regions worldwide in 2020." Chart. May 26, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/
Campaign Monitor. (2021). Unsubscribe rates of marketing emails in selected regions worldwide in 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/
Campaign Monitor. "Unsubscribe Rates of Marketing Emails in Selected Regions Worldwide in 2020." Statista, Statista Inc., 26 May 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/
Campaign Monitor, Unsubscribe rates of marketing emails in selected regions worldwide in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/ (last visited November 13, 2024)
Unsubscribe rates of marketing emails in selected regions worldwide in 2020 [Graph], Campaign Monitor, May 26, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/
