This statistic shows the open rate of advertising e-mails worldwide as of October 2018, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 28 percent, while the highest open rate of promotional e-mails sent in 2018 was for arts and entertainment related e-mails.
Open rates of advertising e-mails worldwide as of October 2018, by industry
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HubSpot. (October 19, 2018). Open rates of advertising e-mails worldwide as of October 2018, by industry [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot. "Open rates of advertising e-mails worldwide as of October 2018, by industry." Chart. October 19, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot. (2018). Open rates of advertising e-mails worldwide as of October 2018, by industry. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot. "Open Rates of Advertising E-mails Worldwide as of October 2018, by Industry." Statista, Statista Inc., 19 Oct 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot, Open rates of advertising e-mails worldwide as of October 2018, by industry Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/457954/e-mail-marketing-global-open-rates-by-industry/ (last visited November 10, 2024)
Open rates of advertising e-mails worldwide as of October 2018, by industry [Graph], HubSpot, October 19, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/457954/e-mail-marketing-global-open-rates-by-industry/
