This statistic shows the global average click-through rate (CTR) of advertising e-mails in various industries in 2016. Marketing e-mails from the nonprofit and government sector had the highest CTR at roughly 5.3 percent.
Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IBM. (August 1, 2016). Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/
IBM. "Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry." Chart. August 1, 2016. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/
IBM. (2016). Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/
IBM. "Mean Unique Click-through Rates (Ctr) of Advertising E-mails Worldwide in 2016, by Industry." Statista, Statista Inc., 1 Aug 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/
IBM, Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/ (last visited November 13, 2024)
Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry [Graph], IBM, August 1, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/
