This statistic displays the leading reasons why consumers in the United Kingdom (UK) subscribe to receive promotional e-mails from 2014 to 2017. In 2017, it was found that 39 percent of respondents stated that being regular customers was the main reason of subscribing to marketing e-mails.
Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
UK DMA. (November 23, 2017). Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/
UK DMA. "Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017." Chart. November 23, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/
UK DMA. (2017). Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/
UK DMA. "Reasons for Signing up to Receive Promotional E-mails According to The Consumer in The United Kingdom (Uk) from 2014 to 2017." Statista, Statista Inc., 23 Nov 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/
UK DMA, Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/ (last visited November 10, 2024)
Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017 [Graph], UK DMA, November 23, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/