Digital Market Outlook: Italy search ad revenue by device 2028

The ad spending is forecast to experience significant growth in all segments in 2028. The trend observed from 2020 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising Desktop segment achieves the highest value of 1.8 billion U.S. dollars at 2028.

The Statista Market Insights cover a broad range of additional markets.

Digital search advertising revenue in Italy from 2020 to 2028, by device (in million U.S. dollars)

Characteristic	Search Advertising Desktop	Search Advertising Mobile
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Release date

November 2023

More information

Region

Italy

Survey time period

2020 to 2028

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

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