This statistic shows the distribution of the health and wellness market in Canada in 2012, by consumer profile. According to the report, 18 percent of Canadian consumers were natural believers who preferred organic products and supported healthy lifestyles. By 2016, a survey found 35 percent of Canadians reported that they believe organic products are healthier than regular products.
Distribution of the health and wellness market in Canada in 2012, by consumer profile*
* The source defines the consumer profiles as follows: natural believers are core supporters of the organic lifestyle; usual suspects also believe that organics are more nutritious and better for the environment but are price-sensitive; fitness first skeptics are more focused on exercise than on the holistic approach to health; sold on the system are less likely to believe in eating healthy; the untouchables are unlikely to support organic products and healthy lifestyles.
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Organic Trade Association. (April 30, 2013). Distribution of the health and wellness market in Canada in 2012, by consumer profile* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/457345/distribution-of-the-health-and-wellness-market-by-consumer-canada/
Organic Trade Association. "Distribution of the health and wellness market in Canada in 2012, by consumer profile*." Chart. April 30, 2013. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/457345/distribution-of-the-health-and-wellness-market-by-consumer-canada/
Organic Trade Association. (2013). Distribution of the health and wellness market in Canada in 2012, by consumer profile*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/457345/distribution-of-the-health-and-wellness-market-by-consumer-canada/
Organic Trade Association. "Distribution of The Health and Wellness Market in Canada in 2012, by Consumer Profile*." Statista, Statista Inc., 30 Apr 2013, https://www-statista-com.ezproxy.canberra.edu.au/statistics/457345/distribution-of-the-health-and-wellness-market-by-consumer-canada/
Organic Trade Association, Distribution of the health and wellness market in Canada in 2012, by consumer profile* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/457345/distribution-of-the-health-and-wellness-market-by-consumer-canada/ (last visited November 10, 2024)
Distribution of the health and wellness market in Canada in 2012, by consumer profile* [Graph], Organic Trade Association, April 30, 2013. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/457345/distribution-of-the-health-and-wellness-market-by-consumer-canada/
