Digital Market Outlook: digital classifieds ad revenue worldwide 2019-2028, by device

Published by Statista Research Department, Sep 6, 2024

Over the forecast period until 2028, the ad spending share is forecast to exhibit fluctuations among the two segments. Only in the segment Classifieds Mobile, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of 8.3 percent between 2019 and 2028.

Find further statistics on other topics such as a comparison of the average ad spending per internet user in the United Kingdom and a comparison of the ad spending growth in the United States.

The Statista Market Insights cover a broad range of additional markets.

Distribution of digital classifieds advertising revenue worldwide from 2019 to 2028, by device

Characteristic	Classifieds Desktop	Classifieds Mobile
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Release date

November 2023

More information

Region

Worldwide

Survey time period

2019 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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