Digital Market Outlook: Canada digital classifieds ad spend by category 2028

The ad spending is forecast to experience significant growth in all segments in 2028. Comparing the four different segments for the year 2028, the segment 'Real Estate' leads the ranking with 128.48 million U.S. dollars. Contrastingly, 'Motor' is ranked last, with 102.68 million U.S. dollars. Their difference, compared to Real Estate, lies at 25.8 million U.S. dollars.

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Digital classifieds advertising spending in Canada from 2019 to 2028, by ad category (in million U.S. dollars)

Characteristic	Real Estate	General	Motor	Jobs
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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