This statistic shows the results of a survey on shopping with coupons in Germany in 2014. During the survey period it was found that 32.2 percent of male German consumers stated that coupons could motivate them to purchase media products like books, newspapers, DVDs and CDs.
In which of the following product categories could coupons motivate you to make an impulse purchase?
Up to two answers were possible. The original German survey question was phrased as follows: "In welcher Kategorie könnten Coupons Sie zu Spontankäufen motivieren?"
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Horizont. (April 30, 2014). In which of the following product categories could coupons motivate you to make an impulse purchase? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/454806/coupons-impulse-purchase-products-by-gender-germany/
Horizont. "In which of the following product categories could coupons motivate you to make an impulse purchase?." Chart. April 30, 2014. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/454806/coupons-impulse-purchase-products-by-gender-germany/
Horizont. (2014). In which of the following product categories could coupons motivate you to make an impulse purchase?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/454806/coupons-impulse-purchase-products-by-gender-germany/
Horizont. "In Which of The following Product Categories Could Coupons Motivate You to Make An Impulse Purchase?." Statista, Statista Inc., 30 Apr 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/454806/coupons-impulse-purchase-products-by-gender-germany/
Horizont, In which of the following product categories could coupons motivate you to make an impulse purchase? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/454806/coupons-impulse-purchase-products-by-gender-germany/ (last visited November 10, 2024)
In which of the following product categories could coupons motivate you to make an impulse purchase? [Graph], Horizont, April 30, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/454806/coupons-impulse-purchase-products-by-gender-germany/
