This statistic shows the results of a survey on the shopping behavior of German consumers in 2016, broken down by age group. Consumers were asked whether they rather purchased products online and via mail order or if they preferred traditional over-the-counter retail. During the survey period it was found that 60.6 percent of respondents aged between 18 and 29 years stated that they preferred in-store retail trade.
Do you rather buy products via (online) mail order or do you prefer traditional retail trade?
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Boniversum. (October 25, 2016). Do you rather buy products via (online) mail order or do you prefer traditional retail trade? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/
Boniversum. "Do you rather buy products via (online) mail order or do you prefer traditional retail trade?." Chart. October 25, 2016. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/
Boniversum. (2016). Do you rather buy products via (online) mail order or do you prefer traditional retail trade?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/
Boniversum. "Do You Rather Buy Products via (Online) Mail Order or Do You Prefer Traditional Retail Trade?." Statista, Statista Inc., 25 Oct 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/
Boniversum, Do you rather buy products via (online) mail order or do you prefer traditional retail trade? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/ (last visited November 13, 2024)
Do you rather buy products via (online) mail order or do you prefer traditional retail trade? [Graph], Boniversum, October 25, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/
