In 2019, linear media, such as TV, print, or out-of-home still held a majority of the French ad market. A year later, the share linear media held fell to 42 percent and this trend was projected to continue in 2021 and 2022, when the share was expected to stand at roughly 38 percent.
Distribution of advertising spending in France from 2019 to 2022, by platform
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Website (cb-expert.fr). (October 20, 2021). Distribution of advertising spending in France from 2019 to 2022, by platform [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (cb-expert.fr). "Distribution of advertising spending in France from 2019 to 2022, by platform." Chart. October 20, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (cb-expert.fr). (2021). Distribution of advertising spending in France from 2019 to 2022, by platform. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (cb-expert.fr). "Distribution of Advertising Spending in France from 2019 to 2022, by Platform." Statista, Statista Inc., 20 Oct 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (cb-expert.fr), Distribution of advertising spending in France from 2019 to 2022, by platform Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/451190/digital-share-of-ad-spend-in-france-forecast/ (last visited November 13, 2024)
Distribution of advertising spending in France from 2019 to 2022, by platform [Graph], Website (cb-expert.fr), October 20, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
