The graph shows information on digital advertising recall among internet users in the United States as of July 2015, broken down by ad format and device. According to the research, full-screen interactive formats, such as PageGrabber X or ScreenShift had the highest recall on smartphones, with 58 percent of respondents remembering those ads.
Digital advertising recall among internet users in the United States as of July 2015, by ad format and device
* For example PageGrabber X and ScreenShift. **For example adhesion, billboard, filmstrip, pull and slider. The source does not provide information on the type of the survey or the date and sample number.
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eMarketer, & Undertone. (August 4, 2015). Digital advertising recall among internet users in the United States as of July 2015, by ad format and device [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer, und Undertone. "Digital advertising recall among internet users in the United States as of July 2015, by ad format and device." Chart. August 4, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer, Undertone. (2015). Digital advertising recall among internet users in the United States as of July 2015, by ad format and device. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer, and Undertone. "Digital Advertising Recall among Internet Users in The United States as of July 2015, by Ad Format and Device." Statista, Statista Inc., 4 Aug 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer & Undertone, Digital advertising recall among internet users in the United States as of July 2015, by ad format and device Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/451176/digital-ad-recall-usa-format-and-device/ (last visited November 13, 2024)
Digital advertising recall among internet users in the United States as of July 2015, by ad format and device [Graph], eMarketer, & Undertone, August 4, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/451176/digital-ad-recall-usa-format-and-device/
