Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAccording to a May 2024 survey, WhatsApp was the most popular social media platform in Mexico. At that time, 96 percent of those interviewed said they had an active account on the messaging app. Also owned by Meta Platforms Inc., Facebook and Instagram ranked second and third, being used by 86 and 81 percent of respondents, respectively.
Close to 70 percent of the Mexican population was expected to be on Facebook by the end of 2023 (slightly below the estimated 71.43 percent for the United States during the same period). Its popularity in the North American country relies heavily on young internet users: when it comes to the distribution of Mexican Facebook users by age group, more than 56 percent were between 18 and 34 years old.
According to a February 2022 survey, half of internet users in Mexico used Facebook for news consumption, while YouTube is used by 34 percent of the country's online audiences for the same function. This preference was also observed across all age groups: more than a third of the country's news consumers across all demographics turned to the Meta-owned social network to find, read, watch, share, or comment on the news.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Usage
TikTok
YouTube
Messaging apps
Other platforms
Influence marketing
Social commerce
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.