Digital ad spend in Western Europe 2024, by country

Published by Statista Research Department, Aug 21, 2024

In 2024, the United Kingdom was the largest digital advertising market in Western Europe, accounting for 40 percent of the spending. Germany and France followed, with 16 percent and 10 percent, respectively.

Distribution of digital advertising spending in Western Europe in 2024, by country

© Statista 2024
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Supplementary notes

* Other includes Finland, Greece, Iceland, Luxembourg, Malta, and Portugal.
Data provided by Statista Market Insights are estimates.
Data set encompasses the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, Malta, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom.

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Statistics on " Digital advertising in Europe "

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Major players

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Formats

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Connected TV (CTV)

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Social media

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Programmatic

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Marketer insights

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