In 2024, roughly a third of parents planned to use social media to assist them during their back-to-school shopping. At 21 percent, 2023 had a lower share of U.S. consumers using social media for such purposes, compared to the last few years.
Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2024
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Deloitte. (July 15, 2024). Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte. "Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2024." Chart. July 15, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte. (2024). Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte. "Share of Consumers Who Planned to Use Social Media to Assist While Shopping for Back-to-school Products in The United States from 2011 to 2024." Statista, Statista Inc., 15 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte, Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/ (last visited November 10, 2024)
Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2024 [Graph], Deloitte, July 15, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
