This statistic shows a ranking of brands from all industries in Denmark by average Buzz score as of 2019. The supermarket chain Rema 1000 ranked first with a score of 28.5, followed by MobilePay, and the toy company Lego.
Lego A/S - or the Lego Group respectively - is a family-owned company and one of the largest toy manufacturer in the world - as of 2018, the company generated a revenue of 4.87 billion euros. With a value of more than 43 billion Danish kroner, the Lego Group was also the most Danish valuable brand in 2019, before the business conglomerate Maersk with a value of almost 29 billion Danish kroner and dairy producer Arla (21,972 million Danish kroner).
Ranking of brands across all industries by Buzz score in Denmark in 2019
YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
All Buzz scores listed have been rounded to a single decimal place.
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YouGov. (January 30, 2020). Ranking of brands across all industries by Buzz score in Denmark in 2019 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/
YouGov. "Ranking of brands across all industries by Buzz score in Denmark in 2019." Chart. January 30, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/
YouGov. (2020). Ranking of brands across all industries by Buzz score in Denmark in 2019. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/
YouGov. "Ranking of Brands across All Industries by Buzz Score in Denmark in 2019." Statista, Statista Inc., 30 Jan 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/
YouGov, Ranking of brands across all industries by Buzz score in Denmark in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/ (last visited September 20, 2024)
Ranking of brands across all industries by Buzz score in Denmark in 2019 [Graph], YouGov, January 30, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/