According to this Kantar survey from 2024, 8.6 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 3.2 million people have a frequency level of 'Light users'.
Number of male users of 'Aftershave/Eau De Toilette' in France (FR) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed aftershave and eau de toilette 'once a day or more' - Medium users consumed aftershave and eau de toilette 'two or three times a week' - Light users consumed aftershave and eau de toilette either 'once a week' or 'less than once a week'
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of male users of 'Aftershave/Eau De Toilette' in France (FR) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/442707/aftershave-and-eau-de-toilette-usage-by-user-type-in-france/
Kantar. "Number of male users of 'Aftershave/Eau De Toilette' in France (FR) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/442707/aftershave-and-eau-de-toilette-usage-by-user-type-in-france/
Kantar. (2024). Number of male users of 'Aftershave/Eau De Toilette' in France (FR) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/442707/aftershave-and-eau-de-toilette-usage-by-user-type-in-france/
Kantar. "Number of Male Users of 'aftershave/Eau De Toilette' in France (Fr) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/442707/aftershave-and-eau-de-toilette-usage-by-user-type-in-france/
Kantar, Number of male users of 'Aftershave/Eau De Toilette' in France (FR) 2023, by frequency (in 1,000s) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/442707/aftershave-and-eau-de-toilette-usage-by-user-type-in-france/ (last visited November 10, 2024)
Number of male users of 'Aftershave/Eau De Toilette' in France (FR) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/442707/aftershave-and-eau-de-toilette-usage-by-user-type-in-france/
