This statistic shows the results of a survey where Canadian respondents answered "yes" on whether new technologies and services made it easier for them to discover new music. During the April 2015 survey period, it was found that 56 percent of music festival attendees, 61 percent of Millennials and 65 percent of teens were more likely to use new technologies to discover new music.
Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015
*Percentages reflect the portion of each group who agree with this statement: "New technologies and services have made it easier for me to discover new musicians and bands that I like"
Surveys were conducted online using a third party panel and data was weighted to the Canadian census population based on age, gender, race, education and household size.
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Nielsen. (June 2, 2015). Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/435343/new-technology-usage-discovery-music-canada/
Nielsen. "Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015." Chart. June 2, 2015. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/435343/new-technology-usage-discovery-music-canada/
Nielsen. (2015). Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/435343/new-technology-usage-discovery-music-canada/
Nielsen. "Share of Canadian Consumers Who Are Likely to Use New Technologies to Discover and Purchase Music as of April 2015." Statista, Statista Inc., 2 Jun 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/435343/new-technology-usage-discovery-music-canada/
Nielsen, Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/435343/new-technology-usage-discovery-music-canada/ (last visited November 10, 2024)
Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015 [Graph], Nielsen, June 2, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/435343/new-technology-usage-discovery-music-canada/