According to this Kantar survey from 2024, 4.8 million people are consuming this product with a frequency level of 'Light users'. In contrast, 1.8 million people have a frequency level of 'Medium users'.
Number of consumers of 'Vodka' in Great Britain (GB) 2021 - 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed vodka either '10 or more in last week', '5 to 9 in last week', '3 or 4 in last week' or '1 or 2 in last week' - Medium users consumed vodka either '1 or 2 in last month' or '3 or more in last month' - Light users consumed vodka 'none in last month.' Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of consumers of 'Vodka' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/434086/vodka-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Vodka' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/434086/vodka-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of consumers of 'Vodka' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/434086/vodka-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'vodka' in Great Britain (Gb) 2021 - 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/434086/vodka-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Vodka' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/434086/vodka-usage-by-user-type-in-the-uk/ (last visited November 10, 2024)
Number of consumers of 'Vodka' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/434086/vodka-usage-by-user-type-in-the-uk/