This statistic shows the results of a survey on discount campaigns and prize competitions on social networks in Germany from 2013 to 2014. In 2013, there were about 2.34 million people among the German-speaking population aged 14 and older, who were members of a social network and stated to search for discount campaigns, prize competitions and similar on the profile pages of companies.
Number of social network members who searched for discount campaigns, prize competitions etc. on the profile pages of companies in Germany from 2013 to 2014
(in millions)
Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 million
2014: 8,156 respondents, projected to a population of 70.52 million
Information on target group "German-speaking persons, who are members of a social network":
2013: projected to 28.18 million people
2014: projected to 28.13 million people
This question was phrased by the source as follows: "Would you tell me how you use social networks, what you do in social networks? Please choose from this list. - search for discount campaigns, prize competitions etc. on the profile pages of companies." (Original German question: "Darf ich fragen, wofür Sie soziale Netzwerke nutzen, was Sie in sozialen Netzwerken alles machen? Bitte sagen Sies mir nach dieser Liste. - Auf den Profilseiten von Unternehmen nach Rabattaktionen, Gewinnspielen usw. suchen.")
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IfD Allensbach. (October 15, 2014). Number of social network members who searched for discount campaigns, prize competitions etc. on the profile pages of companies in Germany from 2013 to 2014 (in millions) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/432250/social-networks-discount-campaigns-and-prize-competitions-germany/
IfD Allensbach. "Number of social network members who searched for discount campaigns, prize competitions etc. on the profile pages of companies in Germany from 2013 to 2014 (in millions)." Chart. October 15, 2014. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/432250/social-networks-discount-campaigns-and-prize-competitions-germany/
IfD Allensbach. (2014). Number of social network members who searched for discount campaigns, prize competitions etc. on the profile pages of companies in Germany from 2013 to 2014 (in millions). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/432250/social-networks-discount-campaigns-and-prize-competitions-germany/
IfD Allensbach. "Number of Social Network Members Who Searched for Discount Campaigns, Prize Competitions Etc. on The Profile Pages of Companies in Germany from 2013 to 2014 (in Millions)." Statista, Statista Inc., 15 Oct 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/432250/social-networks-discount-campaigns-and-prize-competitions-germany/
IfD Allensbach, Number of social network members who searched for discount campaigns, prize competitions etc. on the profile pages of companies in Germany from 2013 to 2014 (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/432250/social-networks-discount-campaigns-and-prize-competitions-germany/ (last visited November 10, 2024)
Number of social network members who searched for discount campaigns, prize competitions etc. on the profile pages of companies in Germany from 2013 to 2014 (in millions) [Graph], IfD Allensbach, October 15, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/432250/social-networks-discount-campaigns-and-prize-competitions-germany/
