Influencer marketing budgets' planned annual changes among marketers in the U.S. 2024
During a survey concluded in September 2024, approximately 33 percent of marketers working with influencers in the United States reported raising their influencer marketing budgets between 25 and 50 percent compared to the previous year. Around 12 percent either decreased or kept the same budget. According to the same study, third-party influencer software ranked among the leading ways of managing influencer marketing programs in the U.S.
