This statistic shows the share of time spent with radio versus the share of radio advertising spend in Canada from 2013 to 2014, and a forecast until 2016. It was estimated that in 2016 Canadians spent 16.1 percent of their media time with radio. Advertising spend on this medium in 2016 amounted to a 12.3 percent share.
Share of time spent per day with radio versus ad spend share in Canada from 2013 to 2016
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing Magazine. (September 7, 2016). Share of time spent per day with radio versus ad spend share in Canada from 2013 to 2016 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/431534/radio-time-vs-ad-spend-canada/
Marketing Magazine. "Share of time spent per day with radio versus ad spend share in Canada from 2013 to 2016." Chart. September 7, 2016. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/431534/radio-time-vs-ad-spend-canada/
Marketing Magazine. (2016). Share of time spent per day with radio versus ad spend share in Canada from 2013 to 2016. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/431534/radio-time-vs-ad-spend-canada/
Marketing Magazine. "Share of Time Spent per Day with Radio versus Ad Spend Share in Canada from 2013 to 2016." Statista, Statista Inc., 7 Sep 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/431534/radio-time-vs-ad-spend-canada/
Marketing Magazine, Share of time spent per day with radio versus ad spend share in Canada from 2013 to 2016 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/431534/radio-time-vs-ad-spend-canada/ (last visited September 20, 2024)
Share of time spent per day with radio versus ad spend share in Canada from 2013 to 2016 [Graph], Marketing Magazine, September 7, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/431534/radio-time-vs-ad-spend-canada/