According to recent market calculations, the digital advertising spending of the entertainment industry in the United States reached close to 7.6 billion U.S. dollars. The sector is projected to spend 8.48 billion dollars in digital advertising in 2021.
Entertainment industry digital advertising spending in the United States from 2016 to 2021
(in billion U.S. dollars)
includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast. Figures for periods prior to 2017 come from previous reporting.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (September 22, 2020). Entertainment industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/430288/us-entertainment-industry-online-ad-spending/
eMarketer. "Entertainment industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars)." Chart. September 22, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/430288/us-entertainment-industry-online-ad-spending/
eMarketer. (2020). Entertainment industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/430288/us-entertainment-industry-online-ad-spending/
eMarketer. "Entertainment Industry Digital Advertising Spending in The United States from 2016 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Sep 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/430288/us-entertainment-industry-online-ad-spending/
eMarketer, Entertainment industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/430288/us-entertainment-industry-online-ad-spending/ (last visited November 10, 2024)
Entertainment industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph], eMarketer, September 22, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/430288/us-entertainment-industry-online-ad-spending/
