Advertising spending in Peru 2012-2023, by medium

Published by
J. G. Navarro,
May 22, 2024
In 2023, spending on free TV advertising in Peru decreased by 1.8 percent to 211 million U.S. dollars. Despite the decline, that alone accounted for almost 37 percent of the Peruvian total ad expenditure that year. The internet – excluding digital news online platforms – attracted 198 million dollars and was the only medium to report ad revenue higher than in 2019 before the pandemic.

Advertising expenditure in Peru from 2012 to 2023, by medium (in million U.S. dollars)

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Release date

March 2024

Region

Peru

Survey time period

2012 to 2023

Supplementary notes

* Does not include classified, inserts; from 2020 to 2022, does not include digital newspapers.

** Includes DOOH.

*** Until 2019, included in "Internet." Data preceding 2019 was retrieved from earlier releases.

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