Brands ranked by customer loyalty in Germany 2013-2014

Published by Statista Research Department, Sep 24, 2014
This statistic shows leading brands ranked by customer loyalty according to the Serviceplan loyalty index in Germany from 2013 to 2014. In 2014, Lindt & Sprüngli had the most loyal customers with an index score of 86.06, according to Serviceplan.

Leading brands ranked by customer loyalty according to the Serviceplan loyalty index in Germany from 2013 to 2014

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Release date

September 2014

Region

Germany

Survey time period

2013 to 2014

Supplementary notes

Evaluation of index points: 0-59 critical, 60-69 to be monitored, 70-85 good, 86-100 very good.

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