This statistic displays the percentage premium consumers in emerging export markets and advanced economies are willing to pay for products with the 'Made in Britain' label in 2014, by product category. New emerging markets showed the biggest potential, as the gap in willingness to pay compared to advanced economies was 4.5 percentage points across all product categories. The willingness of emerging markets to pay for fashion goods made in Great Britain was measured at 5.8 percent compared to only 1.5 percent in advanced economies.
Willingness to pay for products labelled 'Made in Britain' in advanced and emerging export markets in 2014, by product category
* Repondents in 8 countries: US, China, South Africa, Brazil, Germany, France, Ireland and Qatar. Approximately 1,000 participants surveyed in each country, except Qatar with 153 participants. 'Advanced economies' and 'emerging markets' not specified.
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Barclays. (October 3, 2013). Willingness to pay for products labelled 'Made in Britain' in advanced and emerging export markets in 2014, by product category [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/416999/uk-made-in-britain-willingnes-to-pay-by-product/
Barclays. "Willingness to pay for products labelled 'Made in Britain' in advanced and emerging export markets in 2014, by product category." Chart. October 3, 2013. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/416999/uk-made-in-britain-willingnes-to-pay-by-product/
Barclays. (2013). Willingness to pay for products labelled 'Made in Britain' in advanced and emerging export markets in 2014, by product category. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/416999/uk-made-in-britain-willingnes-to-pay-by-product/
Barclays. "Willingness to Pay for Products Labelled 'made in Britain' in Advanced and Emerging Export Markets in 2014, by Product Category." Statista, Statista Inc., 3 Oct 2013, https://www-statista-com.ezproxy.canberra.edu.au/statistics/416999/uk-made-in-britain-willingnes-to-pay-by-product/
Barclays, Willingness to pay for products labelled 'Made in Britain' in advanced and emerging export markets in 2014, by product category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/416999/uk-made-in-britain-willingnes-to-pay-by-product/ (last visited November 13, 2024)
Willingness to pay for products labelled 'Made in Britain' in advanced and emerging export markets in 2014, by product category [Graph], Barclays, October 3, 2013. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/416999/uk-made-in-britain-willingnes-to-pay-by-product/
