Display ad spend in France 2023, by purchase method
In 2023, nearly two-thirds (or 64 percent) of digital display advertising expenditure in France was spent on ads bought programmatically. Meanwhile, 36 percent of ads bought non-programmatically.
Distribution of digital display advertising spending in France in 2023, by purchase method
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Oliver Wyman. (February 15, 2024). Distribution of digital display advertising spending in France in 2023, by purchase method [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. "Distribution of digital display advertising spending in France in 2023, by purchase method." Chart. February 15, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. (2024). Distribution of digital display advertising spending in France in 2023, by purchase method. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. "Distribution of Digital Display Advertising Spending in France in 2023, by Purchase Method." Statista, Statista Inc., 15 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman, Distribution of digital display advertising spending in France in 2023, by purchase method Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/ (last visited November 10, 2024)
Distribution of digital display advertising spending in France in 2023, by purchase method [Graph], Oliver Wyman, February 15, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/