This statistic displays the most popular video games played by women with and without children in the UK in 2013. Candy Crush Saga was the most popular with 70.2 percent of women without children and 51.4 percent of women with children playing the game.
Video games ranked by penetration among women with and without children in Great Britain in 2013
* The source provides the following information regarding survey methodology:
Each respondent is asked to complete a paper questionnaire covering attitudes, product ownership, shopping, media behaviour, etc., keep an e-diary detailing their activities on a half hourly basis over a seven day period, and download an app onto their smartphone which passively measures their mobile phone behaviour over a four-week period (New for TouchPoints5 on a sub sample only). ** n (with children) = 121; n (without children) = 144 *** 28 day reach.
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Institute of Practitioners in Advertising. (December 15, 2014). Video games ranked by penetration among women with and without children in Great Britain in 2013 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/413391/most-popular-video-games-played-by-women-uk/
Institute of Practitioners in Advertising. "Video games ranked by penetration among women with and without children in Great Britain in 2013." Chart. December 15, 2014. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/413391/most-popular-video-games-played-by-women-uk/
Institute of Practitioners in Advertising. (2014). Video games ranked by penetration among women with and without children in Great Britain in 2013. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/413391/most-popular-video-games-played-by-women-uk/
Institute of Practitioners in Advertising. "Video Games Ranked by Penetration among Women with and without Children in Great Britain in 2013." Statista, Statista Inc., 15 Dec 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/413391/most-popular-video-games-played-by-women-uk/
Institute of Practitioners in Advertising, Video games ranked by penetration among women with and without children in Great Britain in 2013 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/413391/most-popular-video-games-played-by-women-uk/ (last visited September 20, 2024)
Video games ranked by penetration among women with and without children in Great Britain in 2013 [Graph], Institute of Practitioners in Advertising, December 15, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/413391/most-popular-video-games-played-by-women-uk/