The fashion and lifestyle magazine Vogue reached around 2.7 million individuals between April 2019 and March 2020 in the United Kingdom. During this period, nearly two million women read the title. Considering reach by print and online, the latest figure marks the highest monthly reach of the magazine since 2013.
As of 2020, the phone is the most used platform for consuming magazine brands in the UK. Over half of British adults claim they access their favorite magazines via their phone, compared to 38 percent that read print magazines at least monthly. Print magazines sales have been decreasing over recent years, standing at roughly 634 thousand million British pounds in 2018.
Monthly reach of Vogue magazine in the United Kingdom from January 2013 to March 2020
(in 1,000s)
total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet)
Supplementary notes
The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.
Figures for months previous to September 2014 are "website visitors," while figures for digital reach starting 2018 include reach through phone, tablet and desktop.
Reach is measured here including visitors to Vogue's website vogue.co.uk.
PAMCo 1 2021: April ’19 – Mar ’20 print data fused with November ’20 Comscore data.
Figures for 2017 were not included in the source.
For more information on the methodology of this survey click here.
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Publishers Audience Measurement Company. (March 10, 2021). Monthly reach of Vogue magazine in the United Kingdom from January 2013 to March 2020 (in 1,000s) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/411924/vogue-monthly-reach-uk/
Publishers Audience Measurement Company. "Monthly reach of Vogue magazine in the United Kingdom from January 2013 to March 2020 (in 1,000s)." Chart. March 10, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/411924/vogue-monthly-reach-uk/
Publishers Audience Measurement Company. (2021). Monthly reach of Vogue magazine in the United Kingdom from January 2013 to March 2020 (in 1,000s). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/411924/vogue-monthly-reach-uk/
Publishers Audience Measurement Company. "Monthly Reach of Vogue Magazine in The United Kingdom from January 2013 to March 2020 (in 1,000s)." Statista, Statista Inc., 10 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/411924/vogue-monthly-reach-uk/
Publishers Audience Measurement Company, Monthly reach of Vogue magazine in the United Kingdom from January 2013 to March 2020 (in 1,000s) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/411924/vogue-monthly-reach-uk/ (last visited November 10, 2024)
Monthly reach of Vogue magazine in the United Kingdom from January 2013 to March 2020 (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/411924/vogue-monthly-reach-uk/
