This statistic displays the total net advertising revenue of ascertainable advertising media in Germany from 2010 to 2022. According to the German Advertising Industry Association (ZAW), ascertainable advertising media generated a net ad revenue of roughly 26 billion euros in 2022.
Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2022
(in million euros)
According to the German Advertising Industry Association (ZAW), ascertainable advertising media include the following: daily newspapers, television, advertising papers, consumer magazines, directory media, specialist magazines, outdoor advertising, radio, online and mobile advertising, weekly and Sunday newspapers, movie theaters and newspaper supplements. Figures were partly derived from earlier publications.
* The figure for 2017 was retroactively adjusted in 2018. This is due to a change of survey method for ad revenues of professional magazines. Prior year figures are just limitedly comparable.
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ZAW. (May 25, 2023). Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2022 (in million euros) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW. "Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2022 (in million euros)." Chart. May 25, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW. (2023). Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2022 (in million euros). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW. "Net Advertising Revenue of Ascertainable Advertising Media in Germany from 2010 to 2022 (in Million Euros)." Statista, Statista Inc., 25 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW, Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2022 (in million euros) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/ (last visited September 20, 2024)
Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2022 (in million euros) [Graph], ZAW, May 25, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/