Red Box creativity ranking of advertising agencies in Germany 2021

Published by Statista Research Department, Dec 12, 2022
This statistic shows a creativity ranking of advertising agencies in Germany in 2021. According to Red Box, Serviceplan Gruppe had collected 3,584 creativity points as of February 2022.

Red Box ranking of the most creative advertising agencies in Germany in 2021, by creativity points*

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Release date

February 2022

Region

Germany

Survey time period

2021

Special properties

As of February 16, 2022

Supplementary notes

* International and national creativity competitions are weighted by significance and then multiplied with the value of the respective award, based on the officially released results. Awards won by subsidiary agencies are counted for the whole agency group, for example awards won by MRM are counted for McCann-Erickson.
Gold = 3 points; silver = 2 points; bronze = 1 point.
You can find more information on the evaluation factors of the individual awards here.

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