Digital share in ad spend in Germany in 2023, by category

Published by Statista Research Department, May 8, 2024
In 2023, technology and IT had the largest share of digital in advertising spending in Germany, at 60 percent. The lowest share was reported for the pharma industry and for the entertainment and media industry, both at 31 percent.

Share of digital in advertising spending in Germany in 2023, by category

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Release date

May 2024

Region

Germany

Survey time period

2023

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Statistics on " Digital advertising in Germany "

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Other statistics that may interest you Digital advertising in Germany

Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

Further related statistics

10

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Statistics

Topics

Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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