Body care product consumption in Italy 2023, by category

Published by
D. Petruzzi,
Aug 27, 2024

In 2023, the consumption of body care products in Italy was worth 1.5 billion euros. According to data, the consumption of deodorants and antiperspirants accounted for about 539 million euros, ranking as the most valuable product in this category. Additionally, the consumption of sunscreens and pigmenting products added up to roughly 440 million euros.

Consumption of body care products in Italy in 2023, by product category (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2023

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Statistics on " Body care market in Italy "

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Market overview

6

Consumption

7

Body care products

8

Body care in pharmacies

6

Leading companies

6

International trade

7

Consumer behavior

5

Further related statistics

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Topics

Body care market in ItalyCosmetics industryCosmetics market in ItalyPersonal care market in EuropeCosmetics market in Europe
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