Hair and scalp care product consumption in Italy 2023, by channel

Published by
D. Petruzzi,
Aug 29, 2024

In 2023, approximately 44 million euros worth of hair and scalp care products were bought in Italy through perfume shops. Moreover, the consumption value registered in pharmacies amounted to 192 million euros. Among the different products, shampoos accounted for the largest value.

Consumption value of hair and scalp care products in Italy in 2023, by channel (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2024

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Statistics on " Hair care market in Italy "

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Market overview

7

Products

6

Hair care in pharmacies

7

Consumption

5

Leading companies

6

International trade

8

Further related statistics

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Topics

Hair care market in ItalyCosmetics industry in the U.S.Cosmetics industryCosmetics market in ItalyPharmaceutical market in Italy
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