Distribution of service provider ad spending in Germany 2023, by type

Published by Statista Research Department, Sep 19, 2024

This statistic shows data on the distribution of spending on advertising for service providers in Germany in 2023, by type of advertising media. During the period of consideration, online marketing made up 50 percent of all spending on advertisements for service providers.

Distribution of total advertising spending in the service industry in Germany in 2023, by advertising media

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Release date

July 2024

Region

Germany

Survey time period

2023

Number of respondents

1,505 marketing decision makers

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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