In 2023, digital advertising accounted for 12.7 percent of the total ad spending in Germany. It was the third largest medium in the Western European country. TV and newspapers both received larger shares, with 50 percent and 15 percent, respectively.
Share of digital in advertising spending in Germany from 2020 to 2023
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Statista. (January 31, 2024). Share of digital in advertising spending in Germany from 2020 to 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. "Share of digital in advertising spending in Germany from 2020 to 2023." Chart. January 31, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. (2024). Share of digital in advertising spending in Germany from 2020 to 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. "Share of Digital in Advertising Spending in Germany from 2020 to 2023." Statista, Statista Inc., 31 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista, Share of digital in advertising spending in Germany from 2020 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/ (last visited November 10, 2024)
Share of digital in advertising spending in Germany from 2020 to 2023 [Graph], Statista, January 31, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/