Digital ad spend in Germany 2023, by device

Published by Statista Research Department, Feb 8, 2024
In 2021, digital advertising spending in Germany stood at 4.38 billion euros, out of which 2.66 billion was invested in desktop advertising and 1.72 billion in mobile advertising. Mobile accounted for 39 percent of the total.

Digital advertising spending in Germany in 2023, by device (in billion euros)

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Release date

January 2024

Region

Germany

Survey time period

2023

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Statistics on " Digital advertising in Germany "

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Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

Further related statistics

15

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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