In 2023, digital advertising spending in Mexico increased by approximately 7.7 percent. That was the lowest annual growth rate since the pandemic; in 2020, the expenditure rose below three percent.
Change in digital advertising spending in Mexico from 2020 to 2023
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Consejo de Investigación de Medios (México), & IAB México, & Alianza por el Valor Estratégico de las Marcas. (September 13, 2024). Change in digital advertising spending in Mexico from 2020 to 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/388121/digital-advertising-expenditures-change-mexico/
Consejo de Investigación de Medios (México), und IAB México, und Alianza por el Valor Estratégico de las Marcas. "Change in digital advertising spending in Mexico from 2020 to 2023." Chart. September 13, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/388121/digital-advertising-expenditures-change-mexico/
Consejo de Investigación de Medios (México), IAB México, Alianza por el Valor Estratégico de las Marcas. (2024). Change in digital advertising spending in Mexico from 2020 to 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/388121/digital-advertising-expenditures-change-mexico/
Consejo de Investigación de Medios (México), and IAB México, and Alianza por el Valor Estratégico de las Marcas. "Change in Digital Advertising Spending in Mexico from 2020 to 2023." Statista, Statista Inc., 13 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/388121/digital-advertising-expenditures-change-mexico/
Consejo de Investigación de Medios (México) & IAB México & Alianza por el Valor Estratégico de las Marcas, Change in digital advertising spending in Mexico from 2020 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/388121/digital-advertising-expenditures-change-mexico/ (last visited November 10, 2024)
Change in digital advertising spending in Mexico from 2020 to 2023 [Graph], Consejo de Investigación de Medios (México), & IAB México, & Alianza por el Valor Estratégico de las Marcas, September 13, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/388121/digital-advertising-expenditures-change-mexico/
