In 2022, China's out-of-home (OOH) advertising revenue dropped by 27.6 percent compared to the previous year. Cinema ad spend recorded the highest decrease at 58 percent among other OOH advertising segments.
Out-of-home (OOH) advertising expenditure growth in China from 2016 to 2022
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Sohu. (February 15, 2023). Out-of-home (OOH) advertising expenditure growth in China from 2016 to 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/388044/outdoor-advertising-expenditures-change-china/
Sohu. "Out-of-home (OOH) advertising expenditure growth in China from 2016 to 2022." Chart. February 15, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/388044/outdoor-advertising-expenditures-change-china/
Sohu. (2023). Out-of-home (OOH) advertising expenditure growth in China from 2016 to 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/388044/outdoor-advertising-expenditures-change-china/
Sohu. "Out-of-home (Ooh) Advertising Expenditure Growth in China from 2016 to 2022." Statista, Statista Inc., 15 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/388044/outdoor-advertising-expenditures-change-china/
Sohu, Out-of-home (OOH) advertising expenditure growth in China from 2016 to 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/388044/outdoor-advertising-expenditures-change-china/ (last visited September 20, 2024)
Out-of-home (OOH) advertising expenditure growth in China from 2016 to 2022 [Graph], Sohu, February 15, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/388044/outdoor-advertising-expenditures-change-china/