In 2023, China's radio advertising expenditure recorded an around 12 percent year-over-year loss rate. Among the top ten industry spenders, only alcoholic drink brands had relatively increased their spending on radio ads.
Radio advertising expenditure growth in China from 2016 to 2023
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Website (cnad.com). (February 5, 2024). Radio advertising expenditure growth in China from 2016 to 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com). "Radio advertising expenditure growth in China from 2016 to 2023." Chart. February 5, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com). (2024). Radio advertising expenditure growth in China from 2016 to 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com). "Radio Advertising Expenditure Growth in China from 2016 to 2023." Statista, Statista Inc., 5 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com), Radio advertising expenditure growth in China from 2016 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/388039/radio-advertising-expenditures-change-china/ (last visited November 13, 2024)
Radio advertising expenditure growth in China from 2016 to 2023 [Graph], Website (cnad.com), February 5, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/388039/radio-advertising-expenditures-change-china/
