In 2021, Genomma - a Mexican pharmaceuticals and cosmetics producer - ranked as the leading free TV advertiser in Brazil, having spent 3.04 billion Brazilian reals in TV ads. The British consumer goods giant Unilever followed, spending 2.7 billion reals on promoting its brands on Brazilian television.
Leading free TV advertisers in Brazil in 2021
(in billion Brazilian reals)
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Grupo de Mídia São Paulo. (October 5, 2022). Leading free TV advertisers in Brazil in 2021 (in billion Brazilian reals) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/387313/tv-advertising-expenditures-brazil/
Grupo de Mídia São Paulo. "Leading free TV advertisers in Brazil in 2021 (in billion Brazilian reals)." Chart. October 5, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/387313/tv-advertising-expenditures-brazil/
Grupo de Mídia São Paulo. (2022). Leading free TV advertisers in Brazil in 2021 (in billion Brazilian reals). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/387313/tv-advertising-expenditures-brazil/
Grupo de Mídia São Paulo. "Leading Free Tv Advertisers in Brazil in 2021 (in Billion Brazilian Reals)." Statista, Statista Inc., 5 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/387313/tv-advertising-expenditures-brazil/
Grupo de Mídia São Paulo, Leading free TV advertisers in Brazil in 2021 (in billion Brazilian reals) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/387313/tv-advertising-expenditures-brazil/ (last visited September 20, 2024)
Leading free TV advertisers in Brazil in 2021 (in billion Brazilian reals) [Graph], Grupo de Mídia São Paulo, October 5, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/387313/tv-advertising-expenditures-brazil/