'More-is-more' food attributes: consumers willingness-to-pay a premium by region 2014

* Respondents who were very willing to pay a premium for each attribute. Among those who rated attribute at least slightly important in influencing them to purchase more of a particular food/ food products.
** The survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country.
The survey does not specify the age group of respondents.