In 2020, the cost per mille for the target group 14 to 49 years was around 48 euros. This timeline shows the cost per mille (CPM) for television commercials targeted at consumers aged 14 to 49 years in Germany from 2002 to 2020.
Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2020
(in euros)
incl. TV scope; all channels, Monday to Sunday 3:00-3:00
Supplementary notes
Cost per mille (CPM) reflects the gross price an advertiser needs to pay for a 30 second TV spot in order to reach a thousand viewers. Some figures were derived from previous publications. * According to the source, comparability to previous years is limited due to an expanded data base.
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ZAW. (May 27, 2021). Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2020 (in euros) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/383728/cpm-for-tv-commercials-germany/
ZAW. "Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2020 (in euros)." Chart. May 27, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/383728/cpm-for-tv-commercials-germany/
ZAW. (2021). Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2020 (in euros). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/383728/cpm-for-tv-commercials-germany/
ZAW. "Cost per Mille (Cpm) for Television Commercials (Age Group 14 to 49 Years) in Germany from 2002 to 2020 (in Euros)." Statista, Statista Inc., 27 May 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/383728/cpm-for-tv-commercials-germany/
ZAW, Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2020 (in euros) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/383728/cpm-for-tv-commercials-germany/ (last visited November 10, 2024)
Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2020 (in euros) [Graph], ZAW, May 27, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/383728/cpm-for-tv-commercials-germany/
