This graph depicts the ten leading advertising agencies in Germany according to Manager Magazin's creative index score in 2017. Heimat Berlin (incl. TBWA Germany) ranked first with a score of 2,032 index points. The agency was followed by DDB Group with 1,357 points and BBDO Group Germany with 1,212 points.
Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017
for details check the supplementary notes; excl. pro-bono campagnes
Supplementary notes
Previous year's rank shown in parentheses.
The Manager Magazine creative index (Manager Magazin Kreativ-Index) combines the results of 12 advertising competitions: Advertising Festival Cannes (9), GWA Effie (7), ADC Germany (6), Clio (4), ADC Europe (3), ADC New York (3), New York Festivals (3), Red Dot (2), D&AD (2), Eurobest (1), One Show (1), London IAA (1).
A grand prix win counts for five points, gold four points, silver three points, bronze two points, and a nomination or shortlist placement one point. Placement points are multiplied by competition points.
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Manager Magazin. (December 18, 2017). Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/381209/leading-advertising-agencies-in-germany/
Manager Magazin. "Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017." Chart. December 18, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/381209/leading-advertising-agencies-in-germany/
Manager Magazin. (2017). Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/381209/leading-advertising-agencies-in-germany/
Manager Magazin. "Leading Advertising Agencies Ranked by Manager Magazin Creative Index Score in Germany in 2017." Statista, Statista Inc., 18 Dec 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/381209/leading-advertising-agencies-in-germany/
Manager Magazin, Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/381209/leading-advertising-agencies-in-germany/ (last visited November 13, 2024)
Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017 [Graph], Manager Magazin, December 18, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/381209/leading-advertising-agencies-in-germany/
