Leading reasons for buying life insurance among young people in the U.S. 2023

Leading reasons for owning life insurance among Gen Z and millennials in the United States in 2023

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Release date

May 2023

Region

North America

Survey time period

2023

Method of interview

Online panel

Supplementary notes

Multiple answers were possible. The source does not specify the number of respondents. However, more than 8,000 respondents participated in the 2022 edition of this survey and approximately 40 percent were Gen Z or millennials. Thus, it

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