This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in June 2014, asking the respondents where they usually purchase their shampoo and/or conditioners. Some 12 percent of U.S. adults indicated that they buy their shampoo/conditioner online.
Where or how do you typically purchase your shampoos and conditioners?*
Characteristic
Share of respondents
"Big Box" retail store (e.g., Walmart, Target)
62%
Grocery store/Supermarket
36%
Pharmacy (e.g., CVS, Walgreens)
31%
Online (Net)
12%
Online mass merchandiser (e.g., Amazon, drugstore.com)
8%
Department Stores (e.g., Macy's, Nordstrom)
5%
In-person at a specialty beauty products merchant (e.g., Sephora)
* The original question ran as follows: 'Thinking about grooming and/or cosmetic products, where or how do you typically buy [each of] the following?'
Multiple responses were allowed.
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Harris Interactive. (December 18, 2014). Where or how do you typically purchase your shampoos and conditioners?* [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/379678/us-consumers-purchase-location-of-shampoos-and-conditioners/
Harris Interactive. "Where or how do you typically purchase your shampoos and conditioners?*." Chart. December 18, 2014. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/379678/us-consumers-purchase-location-of-shampoos-and-conditioners/
Harris Interactive. (2014). Where or how do you typically purchase your shampoos and conditioners?*. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/379678/us-consumers-purchase-location-of-shampoos-and-conditioners/
Harris Interactive. "Where or How Do You Typically Purchase Your Shampoos and Conditioners?*." Statista, Statista Inc., 18 Dec 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/379678/us-consumers-purchase-location-of-shampoos-and-conditioners/
Harris Interactive, Where or how do you typically purchase your shampoos and conditioners?* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/379678/us-consumers-purchase-location-of-shampoos-and-conditioners/ (last visited November 13, 2024)
Where or how do you typically purchase your shampoos and conditioners?* [Graph], Harris Interactive, December 18, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/379678/us-consumers-purchase-location-of-shampoos-and-conditioners/
