According to a early-2024 survey, the state of the economy in the home market was the most challenging faced by exhibitors and trade show companies worldwide. At that time, two in ten respondents reported this to be their top issue. The global economic developments followed second, with 17 percent of respondents.
The exhibition industry
The exhibition industry is a somewhat broad concept, including all organized events to present or display a selection of some type of item. At one end of the spectrum this includes public exhibitions of art or history in a gallery or museum, while at the other end are trade fairs, where goods and services associated with a specific industry are exhibited to invited guests only. Despite the variations both sides of the industry are business-focused – the most popular art exhibitions can attract upwards of a million visitors, while the trade fair industry generated global revenues of over 30 billion U.S. dollars in 2016.
Trade fairs
In many respects, the challenges facing the trade show industry are more complex than that facing the art and history exhibitions, given the restricted supply of items to be exhibited for the latter. Technological developments such as digital advertising social media may reduce the need for physical shows to create product awareness – although the two are not mutually exclusive, as the internet can also be used to promote exhibitions. The face-to-face nature of trade shows also provides a unique opportunity for networking. Interestingly, while the trade fair industry is largest in the United States, the largest trade fair organizers tend to be European companies.
Most important issues facing the exhibition industry worldwide as of January 2024
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UFI. (February 6, 2024). Most important issues facing the exhibition industry worldwide as of January 2024 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/378520/most-important-issues-facing-the-exhibition-industry-worldwide/
UFI. "Most important issues facing the exhibition industry worldwide as of January 2024." Chart. February 6, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/378520/most-important-issues-facing-the-exhibition-industry-worldwide/
UFI. (2024). Most important issues facing the exhibition industry worldwide as of January 2024. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/378520/most-important-issues-facing-the-exhibition-industry-worldwide/
UFI. "Most Important Issues Facing The Exhibition Industry Worldwide as of January 2024." Statista, Statista Inc., 6 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/378520/most-important-issues-facing-the-exhibition-industry-worldwide/
UFI, Most important issues facing the exhibition industry worldwide as of January 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/378520/most-important-issues-facing-the-exhibition-industry-worldwide/ (last visited September 20, 2024)
Most important issues facing the exhibition industry worldwide as of January 2024 [Graph], UFI, February 6, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/378520/most-important-issues-facing-the-exhibition-industry-worldwide/