Multiple factors can play a role in the decision to invest in real estate. To calculate how prosperous European cities are on the estate market, the Urban Land Institute considered transport connectivity, forecasted real estate returns, a city’s economic performance, availability of assets/opportunities for new development, market size and liquidity, regulatory environment, digital connectivity, attractiveness to talent, city leadership, housing affordability, and affordability of space for new/small/growing businesses.
Leading European cities for development and investment
London, Paris, and Madrid were the three leading European cities by overall prospects for 2024. As the most important factors for selecting a European city for investment or development, industry experts outline forecast the city's economic performance. When it comes to the issues influencing real estate professionals in their investment choices, the major concerns shared were construction costs, capex requirements, and environmental sustainability requirements.
Leading investment real estate sectors
In terms of investment prospects, the sectors with the highest scores were new energy infrastructure, life sciences, and data centers. This should come as no surprise taking into consideration that the value of investments in industrial and logistic real estate in Europe has increased by more than threefold since 2012.
Select leading cities ranked by overall prospects in the real estate market in Europe in 2024
industry experts, including investors, fund managers, developers, property companies, lenders, brokers, advisers and consultants.
Method of interview
Face-to-face interview, online survey
Supplementary notes
1,089 property professionals completed surveys, were interviewed or took part in a series of roundtable meetings across Europe as a part of the research for this report.
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PwC, & Urban Land Institute. (November 7, 2023). Select leading cities ranked by overall prospects in the real estate market in Europe in 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/377422/europe-real-estate-investment-existing-big-cities-ranking/
PwC, und Urban Land Institute. "Select leading cities ranked by overall prospects in the real estate market in Europe in 2024." Chart. November 7, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/377422/europe-real-estate-investment-existing-big-cities-ranking/
PwC, Urban Land Institute. (2023). Select leading cities ranked by overall prospects in the real estate market in Europe in 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/377422/europe-real-estate-investment-existing-big-cities-ranking/
PwC, and Urban Land Institute. "Select Leading Cities Ranked by Overall Prospects in The Real Estate Market in Europe in 2024." Statista, Statista Inc., 7 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/377422/europe-real-estate-investment-existing-big-cities-ranking/
PwC & Urban Land Institute, Select leading cities ranked by overall prospects in the real estate market in Europe in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/377422/europe-real-estate-investment-existing-big-cities-ranking/ (last visited November 10, 2024)
Select leading cities ranked by overall prospects in the real estate market in Europe in 2024 [Graph], PwC, & Urban Land Institute, November 7, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/377422/europe-real-estate-investment-existing-big-cities-ranking/