Consumer Goods & FMCG

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Fast moving consumer goods (FMCG) on promotion in Italy 2015, by category

Published by Statista Research Department, Nov 1, 2016

This statistic shows the volume of fast moving consumer goods (FMCG) that were on promotion in Italy in 2015, by category. That year, 31.9 percent of household products sold in Italy were on some kind of deal or promotion.

Proportion of fast moving consumer goods (FMCG) on promotion in Italy in 2015, by category

table column chart

Characteristic	Volume share on promotion
Alcoholic drinks	32.6%
Household	31.9%
Frozen food	31.5%
Personal care	30.4%
Ambient food	30.1%
Chilled food	29.7%
Non-alcoholic drinks	28.5%
Confectionery	23%
Pet food and pet care	19%

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Details: Italy; IRI; 2015

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Source

IRI

Survey by

IRI

Survey name

Price and promotion in Western Economies

Published by

IRI

Source link

Price and promotion in Western Economies, page 55

Release date

November 2016

Citation formats

Region

Italy

Survey time period

2015

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