This statistic shows the results of a 2017 survey in which Millennials were asked about the one influence which would have the greatest impact on their purchase decision of a luxury item. During the survey, 27.1 percent of respondents said an admired friend would have the greatest influence on their decision to purchase luxury goods.
Leading luxury goods purchase decision influences among Millennials worldwide 2017
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Deloitte. (July 7, 2017). Leading luxury goods purchase decision influences among Millennials worldwide 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/375155/purchase-decision-influences-worldwide/
Deloitte. "Leading luxury goods purchase decision influences among Millennials worldwide 2017." Chart. July 7, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/375155/purchase-decision-influences-worldwide/
Deloitte. (2017). Leading luxury goods purchase decision influences among Millennials worldwide 2017. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/375155/purchase-decision-influences-worldwide/
